Darling Hill

Think blogging is good for marketing a law firm or for lawyer career development? It seems that way, especially as firms and solo lawyers realize big returns thanks to blogging. But now technology takes blogging to a new level: Twitter.

Twitter is said to be a micro-blogging tool. In a limited space (much shorter than conventional blogging), you give the world the low-down when asked, "What are you doing?"

Steve Matthews' blog, Law Firm Web Strategy, compares Twitter's short method of discourse to a dinner table conversation. Think sound bites. In a short space and period of time, lawyers can build and enhance visibility--i.e. marketing--through discussion and exchange.

"Micro-blogging is as much akin to the discussion at the bar after the conference, as it is to seeing the presentation earlier in the day. Blogging success is predicated on having a strong social network (and please, when you hear SN, don’t think Facebook - think relationships!), and in turn, Twitter drives both interest in the ideas you write about, and extends exposure with an after-post discussion."

The value of Twitter for lawyers, especially those seeking greater work-life balance, may be in where that discussion goes next--e.g., career ideas, links, flexible job leads. To check out Twitter, click here.

According to Marketing Profs Daily Fix, here's a summary of the top reasons why you should investigate Twitter:
-it's a huge source of cutting edge news
-it's a quick way to find out what's going on areas of interest to you
-it's a great resource for learning about conferences, links, opportunities, and for building
relationships (think networking).

© 2008 Darling Hill. All Rights Reserved.