The Secret to Getting the Life you Want in the Law: Self-Marketing
Even if you're not obsessed with designer labels, I bet you can quickly rattle off a bunch of brands and immediately have some idea of the products those brands reflect.
Well, if you dream about being a top lawyer or achieving that perfect work/life balance in the law, it's time to think about self-marketing (a.k.a. building your brand).
What are you? According to the February 3, 2009, Law.com (The National Law Journal) article, Self-Marketing is Key to Being a Top Lawyer, the key to success "is to be three parts lawyer and one part marketing agent." The marketing agent ingredient means identifying, building, and promoting your personal brand.
Your personal brand is how decision-makers view you. It is the total sum and breadth of your work history, reputation, involvement, initiative and personal values. - Self-Marketing is Key to Being a Top Lawyer
Oh, in case you're at all worried about this self-marketing thing... it's okay if you don't know what your brand is right now. Whether you're a full-time lawyer, part-time lawyer, work-at-home lawyer, or stay-at-home mom who has taken the off-ramp, today is your day to start thinking about your brand and how you're going to promote it.
To learn more about how you can build your brand from home--or within or alongside the law, check out the ABA Best Seller Staying at Home, Staying in the Law.
© 2009 Darling Hill. All Rights Reserved.
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